Internet marketing has become so popular that some businesses can’t even imagine spending millions on TV commercials and billboards when they could be paying a fraction of that amount on a well-maintained website. These days, a lot of businesses depend on the internet to get their brand out there to the consumers. Whether it’s through blog marketing, online selling, social media visibility, or just general website promotion, organizations are willing to spend money on internet-related marketing tactics.
If you are a business relying on the internet for advertising, then you have definitely heard of Search Engine Optimization (SEO). You’d know that this is a surefire way to boost the ranking of your website among search engines. But one of the most common concerns organizations have with SEO is their lack of IT knowledge. Especially if your organization does not have an IT department, understanding SEO cannot be an easy feat. That is why a lot of companies hire SEO consultants because they are not only experts on the technical side, but they also have a marketing background.
But for those who want a crash course on an important technical ingredient of SEO, the website address, read on.
URL or Uniform Source Locator is the address of a website found on the internet. Using a simple analogy, the internet is the earth and websites are houses. Our houses all have addresses that people use to find us. The same goes for internet users. They have to follow a URL address in order to arrive at the website they want. This is generally composed of two main parts which are the protocol and domain name. For example, in http://healthiswealth.com, “http” is the protocol while “healthiswealth” is the domain name with “.com” as a suffix.
URLs are important in SEO because keywords are not only scattered in the website’s content, they must also be found in the address as well. If people search for “health tips” and your URL domain name is “healthiswealth,” then you have a higher chance of turning up on the search results.
Your website URL must always be closely related to the product or service that you offer. This is the easiest way people can identify you. You can get as creative as you want with naming your website but you must still maintain the essence of the kind of website you are.
It doesn’t stop with giving your website an address. Each web page you create must contain URLs with paths related to the topic. For instance, in the address “http://healthiswealth.com/best-juice-cleanses/”, “best-juice-cleanses” is referred to as the path. Search engines pick up easily on keywords and if the path on your address contains meaningful and relevant keywords to search queries, your webpage will have a higher ranking.
Usually, the title of the article is also used as the address path. So in this instance, “Best Juice Cleanses” is literally the title of the article on the website. In addition, if your URL is shared on social media, people will have an easier time knowing what your link is all about if it contains the title of the webpage.
Furthermore, below are some tips for constructing your address for maximum search engine optimization.
Basic knowledge on URLs will let you know that you must not use capital letters, underscores, and punctuation marks. Common sense will tell you that you should only use URLs that people can read. Try to keep your address as short as possible without sacrificing the message you want to put across. Long URLs especially those that have been overstuffed with keywords can put off people and confuse search engine sites.
If you want to maximize the role of URLs in search engine optimization, chronistsempelis.com the SEO consultant website will definately help you. Not only will you save yourself the technical trouble, but you are also on the way to maintaining a website that can help your business 24/7.